Our Process

Our process is simple, straightforward and easy to follow. We have a comprehensive process that will get the best results possible.

Our step-by-step design process is cyclical and can begin at any step, or move back and forth between steps any number of times. Moving through the our Design Process involves asking the following questions or making the following decisions:

  1. ASK: Ask the right questions.

    • What is the problem?
    • What have others done?
    • What are the constraints?
  2. IMAGINE: There is no box.

    • What are some solutions?
    • Brainstorm ideas.
    • Choose the best ideas to build upon.
  3. PLAN: Begin with the end in mind.

    • Develop work flow or conceptual diagram.
    • Make lists of materials & resources we will need.
  4. BUILD: Execute your plan.

    • Follow the plan and create it.
    • Spot test plans in market or with small focus groups.
  5. EVOLVE: Make changes to fit environment.

    • Talk about what works, what doesn't, and what could work better.
    • Refine to make it better.
    • Test results & refine as needed.